| What makes a busy audience stop and take notice? When something is meaningful to them. How can we make humanitarian, animal rights, and social issues meaningful to a large number of viewers? By presenting the subject as a narrative that the audience can associate with. How do we make an audience associate with these subjects? Present them in a format that is driven by direct comparison, context, and contrast. Research has shown that individuals establish a far stronger connection with subjects that they identify with, or recognize from their daily lives. As reading and viewing of news and features shifts from print media to digital formats, individuals are selecting exactly what information is delivered to them. By producing narrative photography features that integrate comparison, context, and contrast, and delivering these features via channels that are willingly selected by an audience, or that circumvent the selection process, we can do a better job of maintaining broad awareness of on-going humanitarian, animal rights, and social issues throughout the world. | How do we effectively deliver the content of these topics to their desired audience? Not only by blending traditional media delivery channels, such as newspapers, magazines, television, and web sites. But by producing a "line" of products for each campaign that can reach out to those who can help, in many different ways. The product line would be tailored to suit the individual needs of each campaign, to maximize its effectiveness, and may include:
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