The One Life Foundation was founded to achieve three goals:
As the pace of life continues to accelerate, and the volume of information reaches levels where individuals buy software to sort it out for them, the needs of those dealing with extreme humanitarian, animal rights, and social issues are often forgotten or increasingly ignored.
More than 1 billion people live in absolute poverty, half of which are on the verge of starvation. And yet the general audience is seeing less information about these topics. When stories of hunger, disease, poverty, animal cruelty, and homelessness do emerge, they face an audience suffering from donor fatigue and an addiction to instant gratification.
But the victims are still there, many hoping that relief will come tomorrow, when, in fact, their plight is still largely unknown.
The One Life Foundation aims to take a strategic approach to helping overcome these challenges. We are doing this not by raising funds to give directly to those in need, but, instead, raising funds to operate communication channels that maintain awareness of the issues being faced.
This is being done on behalf of the victims, and in support of the many non-profit organizations that dedicate themselves to victim relief.
"Our resources are extremely strained," said Hansjoerg Strohmeyer, a
senior official in the U.N. Office for the Coordination of Humanitarian
Affairs. "Our main concern still remains the funding."
"Hearing about too many disasters makes some people not give at all,
when they would have if it had been just one disaster," says Michal Ann
Strahilevitz, who teaches marketing at Golden Gate University and
specializes in the factors at play in charitable giving.